Jamison Hannigan, former Associate Athletics Director for External Affairs at Seton Hall University, has been named Director of Corporate Partnerships for Fordham University Athletics in association with Front Row Marketing Services, it was announced today by Director of Athletics Dave Roach.
 
Jamison arrives at Front Row and Fordham after seven years at Seton Hall University, most recently serving as Associate Athletics Director for External Affairs. In that role, he was responsible for the management of all corporate sponsorship and ticket sales, University licensing, advertising, new business development and the supervision of Seton Hall's ticket and marketing offices. 
 
Prior to his arrival at Seton Hall, he spent two years as Director of Marketing for Host Communications at the Metro Atlantic Athletic Conference (MAAC).  Hannigan is a 1999 graduate of Villanova University.
 
In April, Front Row Marketing Services, one of the world's largest and fastest-growing sports and entertainment marketing firms, signed a consulting and sales partnership with Fordham University, the first time the Atlantic 10 school has retained a partner for sales in its storied history. The deal with Fordham will include all commercials rights for the Division I school.
 
Front Row will assist Fordham with analysis work for potential naming rights deals, as well as the marketing, sales and execution of a wide variety of programs in and around Fordham's games at Rose Hill Gym and Jack Coffey Field in The Bronx and other potential venues in the New York City area. It will also include the sales and marketing of the University's basketball and football deals with regional broadcast networks, as well as its radio rights.

About Front Row Marketing Services:
Front Row Marketing Services®, a Comcast-Spectacor subsidiary headquartered in Philadelphia, Pennsylvania, and its sister company Front Row Analytics®, a proprietary sponsorship evaluation company, operate on a global to local platform in sports, entertainment, stadia, venues, consumer engagement and municipalities with divisions in the specific practices of College Rights, Municipal Rights, Digital Film and TV Rights, Venue and Team Rights and Social Media. We are a collection of veteran sports and entertainment executives operating on four continents with offices in 35+ cities whose portfolio of clients, present and past, stretches from professional sports teams in the NFL (Seattle Seahawks, Philadelphia Eagles, Houston Texans), MLB (Pittsburgh Pirates, Kansas City Royals), NHL (Philadelphia Flyers), NBA (Philadelphia 76ers, Orlando Magic, Brooklyn Nets, Detroit Pistons), MLS (Seattle Sounders, Philadelphia Union), and AHL (Abbotsford Heat, Portland Pirates, Adirondack Phantoms, Hershey Bears); to venues (Wells Fargo Center, XFINITY Live! Philadelphia, The Greek Theatre, Singapore Sports Hub, Iowa Events Center, Budweiser Events Center, Miami Beach Convention Center, Rose Garden); to motorsports (Sam Schmidt Motorsports, Pocono Raceway, Dover Motorsports); to golf (PGA, LPGA); to international football matches (Trophée des Champions) and properties (Norwich City Football Club of the Barclays Premier League) to college (Temple University, Drexel University, George Mason University, University of North Dakota, Saint Cloud State University, James Madison University, Colonial Athletic Association, Valley of the Sun Bowl Foundation).

Comcast-Spectacor (comcast-spectacor.com) is the Philadelphia-based sports and entertainment company which owns the Philadelphia Flyers (NHL), the home arena for the NHL's Philadelphia Flyers, the Wells Fargo Center, and four Flyers Skate Zone community ice skating and hockey rinks. In addition, Comcast-Spectacor is also the principal owner of Global Spectrum, the fastest growing firm in the public assembly management field with more than 100 facilities throughout the United States and Canada; Ovations Food Services, a food and beverage service provider; New Era Tickets, a ticketing and marketing company for public assembly facilities; Front Row Marketing Services, a commercial rights sales company; FanOne, a digital fan marketing company; and Paciolan, the leading provider of venue enablement, ticketing, fundraising and marketing technology solutions.