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THE OFFICIAL WEBSITE OF FORDHAM UNIVERSITY ATHLETICS

Fordham and NIL

Fordham and NIL

Fordham Athletics NIL Policy
NIL FAQs
NIL Definitions
NIL Do's and Don'ts

The Rose Hill Exchange

In November of 2023, Fordham Athletics unveiled The Rose Hill Exchange.  Established through a partnership with Teamworks/INFLCR, The Rose Hill Exchange provides a virtual space where businesses can find and contact interested student-athletes to facilitate NIL deals.   

"Since NIL's adoption, Fordham has been committed to helping our student-athletes maximize their potential for NIL opportunities," said Director of Athletics Ed Kull. "With our unique location in New York City, The Rose Hill Exchange is a great step forward in our efforts, as local businesses, donors, alumni, and fans who want to connect with Fordham and our outstanding student-athletes for NIL opportunities can now do so in one central location. We are thrilled to give our Rams another resource in the NIL space."
 
"The Rose Hill Exchange is a significant milestone for Fordham student-athletes," said INFLCR General Manager Sean Kelly. "We are excited to see the NIL opportunities they will have within the Exchange and to play a small part in fostering these connections."
 
Group Licensing Agreements
In 2022, the department entered into a contract with OneTeam Partners, a firm that specializes in group licensing.  With OneTeam, student-athletes can sell personalized merchandise making full use of Fordham logos and markings through Fanatics, one of the most recognizable names in athletic apparel.

In 2023, Fordham Athletics announced another partnership with The Brandr Group, which allows student-athletes to enter into group licensing deals using the school's official trademarks and logos.
 
Business and Brand Education
Fordham Athletics is also getting set to begin a four-part educational series that will seek to provide student-athletes with the knowledge they need to succeed in an ever-changing NIL landscape.  The presentations, which will be orchestrated under the guidance of experts in their respective fields, will focus on social media practices, personal branding, financial literacy and entrepreneurship. 
 
Questions
Student-athletes or businesses with questions regarding Fordham's NIL policy should contact the Athletics Compliance Office at athleticscompliance@fordham.edu. 
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