April 9, 2013

Philadelphia, Pa. - Front Row Marketing Services, one of the world's largest and fastest-growing sports and entertainment marketing firms, today announced that they have signed a consulting and sales partnership with Fordham University, the first time the Atlantic 10 school has retained a partner for sales in its storied history. The deal with Fordham will include all commercials rights for the Division I school.

"We are proud to be able to work with a school that has had such a rich tradition in overall athletics as Fordham, and are excited to add an Atlantic 10 school based in New York to our growing list of partners," said Bryan Furey, Regional Vice President of Front Row Marketing Services. "Our very effective track record with similar properties shows the level of success and engagement that is possible, and we are looking forward to expanding that level of innovation and success in the New York area with the Rams."

"We have a record of academic and athletic success across all sports that has never been capitalized on from a commercial standpoint, and we think that Front Row is the company to help us get there," said Dave Roach, Director of Athletics at Fordham University. "Fordham University is an outstanding institution with great stories, and situated where we are in New York City, we feel the time is right to help tell those stories to a business community that loves the passion and dedication of the college experience. We are looking forward to what we think will be a long and prosperous relationship with FRMS."

Front Row will assist Fordham with analysis work for potential naming rights deals, as well as the marketing, sales and execution of a wide variety of programs in and around Fordham's games at Rose Hill Gym and Jack Coffey Field in The Bronx and other potential venues in the New York City area. It will also include the sales and marketing of the University's basketball and football deals with regional broadcast networks, as well as its radio rights.

About Front Row Marketing Services:
Front Row Marketing Services®, a Comcast-Spectacor subsidiary headquartered in Philadelphia, Pennsylvania, and its sister company Front Row Analytics®, a proprietary sponsorship evaluation company, operate on a global to local platform in sports, entertainment, stadia, venues, consumer engagement and municipalities with divisions in the specific practices of College Rights, Municipal Rights, Digital Film and TV Rights, Venue and Team Rights and Social Media. We are a collection of veteran sports and entertainment executives operating on four continents with offices in 35+ cities whose portfolio of clients, present and past, stretches from professional sports teams in the NFL (Seattle Seahawks, Philadelphia Eagles, Houston Texans), MLB (Pittsburgh Pirates, Kansas City Royals), NHL (Philadelphia Flyers), NBA (Philadelphia 76ers, Orlando Magic, Brooklyn Nets, Detroit Pistons), MLS (Seattle Sounders, Philadelphia Union), and AHL (Abbotsford Heat, Portland Pirates, Adirondack Phantoms, Hershey Bears); to venues (Wells Fargo Center, XFINITY Live! Philadelphia, The Greek Theatre, Singapore Sports Hub, Iowa Events Center, Budweiser Events Center, Miami Beach Convention Center, Rose Garden); to motorsports (Sam Schmidt Motorsports, Pocono Raceway, Dover Motorsports); to golf (PGA, LPGA); to international football matches (Trophée des Champions) and properties (Norwich City Football Club of the Barclays Premier League) to college (Temple University, Drexel University, George Mason University, University of North Dakota, Saint Cloud State University, James Madison University, Colonial Athletic Association, Valley of the Sun Bowl Foundation).

Comcast-Spectacor (comcast-spectacor.com) is the Philadelphia-based sports and entertainment company which owns the Philadelphia Flyers (NHL), the home arena for the NHL's Philadelphia Flyers, the Wells Fargo Center, and four Flyers Skate Zone community ice skating and hockey rinks. In addition, Comcast-Spectacor is also the principal owner of Global Spectrum, the fastest growing firm in the public assembly management field with more than 100 facilities throughout the United States and Canada; Ovations Food Services, a food and beverage service provider; New Era Tickets, a ticketing and marketing company for public assembly facilities; Front Row Marketing Services, a commercial rights sales company; FanOne, a digital fan marketing company; and Paciolan, the leading provider of venue enablement, ticketing, fundraising and marketing technology solutions.