BRONX, N.Y. – The Fordham Athletic Department officially announced on Monday the creation of The Rose Hill Exchange, an online portal that will help to connect local business and Fordham student-athletes in search of Name, Image and Likeness (NIL) opportunities.
 
The Rose Hill Exchange was created with the help of Teamworks, the parent company of INFLCR, with whom the Rams entered into a department-wide partnership earlier this year. 
 
"Since NIL's adoption, Fordham has been committed to helping our student-athletes maximize their potential for NIL opportunities," said Director of Athletics Ed Kull. "With our unique location in New York City, The Rose Hill Exchange is a great step forward in our efforts, as local businesses, donors, alumni, and fans who want to connect with Fordham and our outstanding student-athletes for NIL opportunities can now do so in one central location. We are thrilled to give our Rams another resource in the NIL space."
 
"The Rose Hill Exchange is a significant milestone for Fordham student-athletes," said INFLCR General Manager Sean Kelly. "We are excited to see the NIL opportunities they will have within the Exchange and to play a small part in fostering these connections."
 
The creation of The Rose Hill Exchange was announced in conjunction with the unveiling of the University's new NIL policy, which can be found here.
 
The Rose Hill Exchange is the latest in a long line of efforts undertaken by the athletic department to help its 500-plus student-athletes navigate the uncharted waters of NIL. 
 
Last year, the department entered into a contract with OneTeam Partners, a firm that specializes in group licensing.  With OneTeam, student-athletes can sell personalized merchandise making full use of Fordham logos and markings through Fanatics, one of the most recognizable names in athletic apparel.
 
Fordham Athletics is also getting set to begin a four-part educational series that will seek to provide student-athletes with the knowledge they need to succeed in an ever-changing NIL landscape.  The presentations, which will be orchestrated under the guidance of experts in their respective fields, will focus on social media practices, personal branding, financial literacy and entrepreneurship. 
 
Student-athletes or businesses with questions regarding Fordham's NIL policy should contact the Athletics Compliance Office, led by Senior Associate Athletic Director for Compliance and Governance Michael Sainte at athleticscompliance@fordham.edu. 
 
About INFLCR Exchange
INFLCR, available on Teamworks' Operating System for Sports™, is the leading athlete brand-building and NIL business management app for over 270 elite collegiate and professional sports organizations. The INFLCR athlete app educates student-athletes, coaches, and staff for the NILera in a safe and compliant environment, all powered by best-in-class content delivery for student-athletes to access and share content to their social media channels. The INFLCR platform also includes the impactful INFLCR Local Exchange, a school-customized NIL exchange where schools can direct businesses, collectives, and fans seeking to find, communicate with, pay, and report NIL transactions with student-athletes. The INFLCR Local Exchange maximizes the student-athlete wallet share while streamlining compliance and tax reporting responsibilities. To learn more about the INFLCR Local Exchange, please visit teamworks.com/inflcr