Bronx, N.Y. - Renowned brand expert, and author of Athletes are Brands too, Jeremy Darlow, will begin working with Fordham Athletics to educate students through a unique curriculum teaching them that they, too, are brands.
 
"In keeping with the winning tradition of Fordham Athletics, we are fully invested in the success of our student-athletes reaching far beyond the court or field," said Ed Kull, Interim Director of Athletics at Fordham. "Success also encompasses exciting careers and personal fulfillment that can be harnessed when students truly create and own their powerful and individual brands."
 
Darlow is a leading brand consultant and former director of marketing for adidas. He's created marketing plans for world-class athletes and some of the biggest names in pop culture. He's also the author of Brands Win Championships.
 
With the partnership, Fordham becomes the first school in the Atlantic 10 and Patriot League to work with Darlow on a curriculum to advance knowledge of branding for its student-athletes.
 
Darlow's unique program will teach student-athletes how to use traditional marketing tactics and techniques to build a powerful, singular and authentic personal brand.
 
Whether student-athletes have marketing experience, or not, Darlow will provide them with a simple, step-by-step guide to building their brand including how to recognize and grow their influence, target and identify their potential audience, and develop strong communication platforms.
 
Through the lessons and services provided by Darlow, Fordham's student-athletes will learn how to use their athletic influence to help create a successful professional life that reaches beyond sports.