Nick LaMarca was promoted to Assistant Athletic Director of Marketing, Promotions, and Ticketing in August of 2019. LaMarca began his career at Fordham in June of 2017. He previously worked as the Athletic Facilities and Events Manager.
In his current role, he is responsible for developing and coordinating all marketing and promotional activities for Fordham University's 22 varsity teams, and designing ticket marketing plans to promote fan attendance. He will also coordinate and implement all game-day promotional activities and contests and use social media to further the marketing and branding efforts of individual sports and Fordham Athletics, while working closely with the Director of Corporate Sponsorships to ensure all corporate sponsorship agreements are fulfilled. LaMarca also serves as the athletics staff liaison for the Fordham University Student-Athlete Leadership Academy.
Prior to his arrival in the Bronx, LaMarca served as the Athletics Operations Manager at American University from 2016-17. He also previously interned at Boston College within their Athletic Facilities and Operations Department, served as a Graduate Assistant of Athletic Operations at Bloomsburg University (PA), and interned within the football operations department at the University of Massachusetts.
A 2014 graduate of the University of Massachusetts, LaMarca received his undergraduate degree in Sport Management. He also received his Master’s Degree in Educational Leadership from Bloomsburg University (PA) in 2015.